Lube Media – the voice of the European Lubricants Industry
The Lube portfolio – including print, digital, web, social media and events – offers a European perspective on the global lubrication industry. Lube media works in conjunction with Lube magazine and the European Lubrication Industry Directory (ELID).
Industry News
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VBASE Oil Company awarded $2MM contract to demonstrate high efficiency, sustainable gear lubricants based on SPE® Base Oils
VBASE® Oil Company has been awarded a $2MM Small Business Innovation Research (SBIR) Phase II Sequential award through the U.S. Army, W51701-25-C-A184, titled “High Efficiency and Sustainable Gear Lubricants for Demand Reduction.” The program will deliver an Army-ready formulation built to exceed SAE J2360+ performance requirements, enabling measurable improvements in fuel efficiency, durability, and sustainability in military driveline systems.
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ABN Resource Limited to acquire FindLine Connections, Inc.
ABN Resource today announced that it has acquired FindLine Connections, Inc, a well-established lubricants recruitment firm based in Colorado. The addition of FindLine will further strengthen ABN’s position as a leader in lubricant, base oil and additive recruitment for the…
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BASF scales up in India with Ultradur® PBT to meet rising market demand
New locally manufactured supply of Ultradur® includes flame-retardant (FR) and hydrolysis-resistant (HR) specialty grades Ultradur®*specialty grades such as flame- retardant (FR) and hydrolysis-resistant (HR) are now available from India, marking a significant milestone in BASF’s commitment to delivering high-performance engineering…
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Digital Exclusives
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Argus Executive Summary, Global Base Oil report 2025
2025 has been a tumultuous year for the base oils and finished lubricants industry. Geopolitical upheavals, tariff negotiations, as well as vessel attacks and the…
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Lube Magazine Artificial Intelligence Special Issue
Artificial Intelligence is no longer a distant promise, it is here, reshaping how industries think, plan, and operate. From predictive maintenance and smart manufacturing…
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Making the shift to modern ATF
ATF (Automatic Transmission Fluid) has evolved significantly over time, its formulation style reflecting the changing demands of transmission hardware. The launch of GM’s (General Motors)…

















