StudySmarter is an all-in-one study platform used by millions of pupils and students worldwide to learn, revise, and achieve better academic results.
StudySmarter is used by tens of millions of learners worldwide, from secondary school pupils through to university students and graduates actively planning their careers. By aggregating the audience into education stages most relevant to workforce planning, UKLA and UEIL members can clearly see the scale of opportunity available.
Across its global user base, StudySmarter reaches approximately:
Secondary school students:
Over 17 million pupils globally, including GCSE and A-level age groups who are beginning to think seriously about subjects, skills, and future career paths. This audience is ideal for long-term industry awareness, STEM promotion, and early engagement initiatives.
University students:
Around 12 million undergraduate students worldwide, spanning first year through to final year. These users are actively researching courses, employers, placements, internships, and graduate schemes — making them highly receptive to employer branding and recruitment messaging.
Graduates and early-career professionals:
More than 4.5 million graduates and early-career users who are preparing to enter the workforce or make their first career move. This group is particularly valuable for graduate roles, entry-level positions, and early professional recruitment.
This breadth allows UKLA and UEIL members to build a long-term talent pipeline, not just fill immediate vacancies.
Why This Matters for UKLA and UEIL Members
Unlike traditional recruitment advertising, StudySmarter is a platform students actively use to study, revise, and plan their futures. Because users are logged in and engaging daily, StudySmarter holds rich first-party data on subjects studied, education level, and career interests.
Because StudySmarter’s users study, search, and engage directly on their platform, they hold a large amount of first-party data, meaning they truly understand who their users are, what they’re studying, and what careers they’re interested in.
This data allows organisations like yours to connect with the right audience in a highly targeted and effective way.
For UKLA and UEIL members, this means the ability to:
- Raise awareness of the lubricants and energy industries among young people who may never have considered the sector
- Target specific disciplines and skills relevant to your business
- Reach future engineers, scientists, technicians, commercial specialists, and business leaders in a credible educational environment
This is about changing perceptions early and ensuring the industry remains competitive for talent in the years ahead.
Exclusive Talent Attraction Benefits for UKLA and UEIL Members
Lube Media have negotiated an exclusive partnership with StudySmarter, giving UKLA and UEIL member companies access to heavily discounted employer branding and recruitment opportunities that are not available on the open market.
This partnership has been designed specifically to help UKLA and UEIL members address one of the industry’s biggest long-term challenges: attracting, inspiring, and recruiting the next generation of talent. Through StudySmarter, members can engage with students and graduates early, at scale, and in a highly targeted way, positioning the lubricants and energy industries as modern, innovative, and full of opportunity.
Employer Branding That Works Harder for Members
Through this exclusive partnership, UKLA and UEIL members can position themselves as employers of choice to Gen Z and early-career audiences. Members can share authentic stories about their people, innovation, sustainability, and career development, helping to humanise the industry and stand out in a crowded recruitment market.
Employer branding campaigns can be delivered at scale while remaining highly targeted, ensuring members achieve visibility, credibility, and measurable impact.
Smarter Recruitment – With Member-Only Pricing
In addition to employer branding, StudySmarter operates job boards in the UK, Germany, and the US, allowing members to promote vacancies directly to engaged students and graduates who are actively planning their next career move.
These opportunities support:
- Graduate and early-career recruitment
- Internships, placements, and apprenticeships
- Experienced hires seeking a career change into the sector
Crucially, UKLA and UEIL members benefit from exclusive, negotiated discounts across all employer branding and recruitment packages, delivering significantly better value than standard market rates.
A Tangible, Practical Member Benefit
This partnership is a clear example of how UKLA and UEIL are working to deliver practical, commercially valuable benefits for their members, supporting workforce sustainability, industry visibility, and long-term growth.
By pooling influence and negotiating collectively, UKLA and UEIL are enabling members to access global reach, sophisticated targeting, and modern recruitment tools at a fraction of the usual cost.
Through this exclusive StudySmarter partnership, UKLA and UEIL members gain:
- Access to 35+ million students and graduates worldwide (3 millon UK, 17 million Europe)
- The ability to engage talent from secondary school through to early career
- Highly targeted, data-driven employer branding and recruitment
- Exclusive member-only discounts negotiated by the associations
- A long-term solution to one of the industry’s most pressing challenges
For UKLA and UEIL members, this is not just advertising, it is a strategic investment in the future workforce of the industry.
