The ROWE Group is strengthening its international management team: the latest addition is Thomas Papez, who has been appointed Senior Vice President Global Sales & Marketing and a member of the Management Board. In this role, he is responsible for the global sales and marketing activities of the Worms-based family-owned company and will continue to drive forward its international growth strategy.
In Thomas Papez, ROWE has gained an internationally experienced leader with more than 25 years’ experience in management, sales and transformation within the automotive and mobility industry. Most recently, from 2022 to 2026, he served as Managing Director at BestDrive Austria GmbH, a subsidiary of Continental AG.
In his new role at ROWE, Thomas Papez is responsible for global sales and marketing across more than 80 countries. His focus is on further internationalisation, profitable growth, the further development of the pricing strategy, and the establishment of professional global structures and processes.
Another new addition to the ROWE team is Julia Lais, who, as Head of Marketing, will oversee and take responsibility for key projects aimed at further developing the company’s global branding and communications. With around 15 years’ experience in marketing at international industrial companies, she brings extensive expertise and strong leadership skills to the organisation. Her career has taken her from INEOS Styrolution (2012 – 2017) and Watts Water Technologies (2018 – 2021) to, most recently, the RKW Group, where she played a key role in the strategic development of marketing and communications structures from 2021 to 2025.
At ROWE, Julia will focus in particular on driving the professionalisation and internationalisation of global marketing activities and further strengthening the team.
