The Asian Lubricant Manufacturers Union (ALMU), a Singapore-based organisation that represents the interests of a broad range of lubricant industry businesses throughout Asia, has announced a new corporate name following approval by The Accounting and Corporate Regulatory Authority (ACRA). ALMU will now be known as the Asian Lubricants Industry Association or “ALIA”. The new name reflects the diverse membership of the trade association and more closely aligns with ALIA’s ambition to become the trusted voice of the wider Asian lubricants industry.
“2021 marks an important point in the evolution of this organisation,” said Tan Pai Kok, Council
Chairman, and Vice President of Operations, Lubricants, Asia Pacific & Middle East, Total Oil
Asia Pacific Pte Limited. “Over the past three years, we have developed the platform for a united voice for the Asian lubricants industry. The objective of our corporate name change is to clearly emphasise our value proposition and allow us to continue to attract businesses from throughout the entire lubricants value chain, offering incremental benefit to our members.”
As part of the name change, ALIA has released a new company logo for marketing and brandpurposes, as well as a new website, https://asianlubricants.org/. Otherwise, all details and structures of the former ALMU remain unchanged.