Globally operating manufacturer of lube oil additives, silicones and other specialty chemicals BRB International now rebrands to reflect its journey as a subsidiary of PETRONAS Chemicals Group Berhad (PCG). BRB will continue to operate independently based on its innovation strategy focused on anticipating the current and future needs of the customers and industries. This new status gives BRB even greater global presence and innovation resources.
To reflect its strategic orientation and new status as a subsidiary of PCG, BRB today revealed its new brand identity, which includes a revised logo. By acquiring BRB, PETRONAS Chemicals Group Berhad (PCG) has expanded beyond its traditional oil and gas portfolio. The move represents a fast-forward in terms of value and diversification in support of the group’s growth strategy.
Lube oil additives, BRB’s core competency, play a key role in enhancing the sustainability and efficiency of machinery and vehicles operating under different conditions and even at extreme temperatures. Its specialised silicones give personal care products unique properties that appeal to consumers.
In contrast to many internationally operating companies, BRB has traditionally focused on small-to-medium-sized enterprises (SMEs) and not just global players – mid-sized companies get full attention and service. Sustainability is another key component of BRB’s strategy. It has made a commitment to operate with zero carbon emissions by 2050.
BRB’s approach is in ln line with the PETRONAS purpose statement. “We not only respond to current needs and wishes, but actually anticipate future demands and develop solutions customers don’t know even know of yet. We call this fast-forward approach, ‘BRB – passionate for progress,’” says BRB CEO Ralph Pinckaers. “Although becoming a subsidiary of Petronas changes nothing about our independent operations and customer relationships, I’m happy to say that our thinking is fully aligned with the PETRONAS’s statement of purpose, ‘A progressive energy and solutions partner enriching lives for a sustainable future.’”