Lube Media – the voice of the European Lubricants Industry
The Lube portfolio – including print, digital, web, social media and events – offers a European perspective on the global lubrication industry. Lube media works in conjunction with Lube magazine and the European Lubrication Industry Directory (ELID).
Industry News
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SAIL Introduces New Transparency Measure for Non-Responsive LoC Scheme Participants

SAIL Europe, in cooperation with ATIEL and the EELQMS Letter of Conformance (LoC) scheme, has announced the introduction of a new transparency measure designed to strengthen accountability, protect lubricant quality, and reinforce confidence in the industry.
Under the updated procedure, SAIL will publish details on its website (www.sail-europe.eu) of lubricants that fail independent quality testing where the responsible LoC scheme participant has not responded after multiple reminders.
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ReGen III Outlines the Potential of Circular Group III Base Oils in Billion-Dollar Data Centre and AI Immersion Cooling Market
ReGen III Corp. a leading clean technology company specializing in the upcycling of used motor (“UMO”) oil into high-purity Group III base oils, has earmarked the rapidly expanding billion-dollar immersion cooling market for re-refined Group III base oils. Immersion cooling…
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Duckhams Oils Awarded SIRIM Certification in Recognition of Product Quality
Duckhams Oils have been awarded SIRIM Product Certification, confirming that Duckhams Lubricants meet strict safety, quality and regulatory standards. A SIRIM delegation led by Senior General Manager of SIRIM Marketing and Customer Experience, Mr Aminudin Bin Abd Aziz, presented the…
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Digital Exclusives
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Making the shift to modern ATF
ATF (Automatic Transmission Fluid) has evolved significantly over time, its formulation style reflecting the changing demands of transmission hardware. The launch of GM’s (General Motors)…
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Lubricants in the age of electric vehicles, a new road
The global automotive industry is facing the most dramatic upheaval since the dawn of the internal combustion engine. Electric vehicles, once a niche market confined…
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Military Lubricants
You may likely understand the difference between low SAPS oils, fuel-efficient oils, synthetic oils, and mineral oils, but do you know the difference between military…

















